Responding to all-time low sales
The impact that Covid-19 has on restaurants is enormous. This pandemic has introduced a global public health crisis, with some areas affected declaring a state of emergency. Consumer behaviour has drastically shifted and restaurant sales are at an all-time low and it won’t be easy to overcome this challenge. But bear in mind… you are not alone. We are navigating this hurdle together.
While in some areas, restaurant closures are still in effect, this guide will help you identify the correct way to reopen your business once your local government and public offices deem fit. And we do need to stress, each restaurant must follow all local regulations. This is a general guide and does not replace legal requirements.
Step 1: be compassionate with staff
The absolute first thing is to take care of your staff members. Food service workers play a pivotal role in your business and must be taken care of to ensure the wellbeing of your restaurant. This comes to light in the sense of financial and mental welfare. Don’t forget, this pandemic is affecting all of us, so you must show compassion towards your colleagues and their hurdles.
Step 2: communicate with customers
The second key is transparent communication. It is key to maintain a close relationship with the people that support you the most, and these are your customers of course! Use your social media platforms, emails, and physical signs to communicate support, empathy, sanitizing procedures and any changes to the restaurant and the service. Your customers can continue supporting you with online orders for pickup and take-aways. You may also wish to offer a digital gift card for when times get better or as a gift for someone in need.
Step 3: follow local all regulations to make your restaurant Covid compliant
Third, understand and follow your local government’s legislation and rulings. Make sure you always stay up to date with shifts and changes that may affect the operational side of your business in making your restaurant Covid compliant. Moreover, check for any government aid programs available to help you maintain your business from going bankrupt.
Think outside the box
Finally, become creative. Even though the restaurant is your main if not the only source of income you have, try different modes of communication with your customers. How about starting an online cooking show? Or perhaps an online webinar? Or a livestreamed masterclass your customers can sign up for and cook with you right there and then? Maybe film and blog about different food recipes?