Getting email marketing right can be a tricky undertaking, especially for budding businesspeople. Here are three steps to craft emails effectively in selling your product!
Focus on the subject line
The subject line of an email needs to be an attention-grabber. A customer signed up for your email list for particular content, so you have to deliver on that promise in the subject line. Playing with the customer’s curiosity, but not too much, can also be helpful in developing the subject line.
A story, and why?
Make sure to include a story to remind people of why they signed up for your email list. Don’t bore them of course, but they are more likely to buy your product if they feel that the relationship between business and consumer is more personal than transactional.
Link strategy to drive sales
Your customers clicking on the link makes the sale. However, in line with step two, it is important to sandwich the link that makes a product sale in between your content. You are trying to sell the email as worthwhile itself as well as your product. This is important because email lists, unlike products themselves, are easy to share which ultimately leads to more sales.
Effective email marketing in 2021
Creating emails that market your product in 2021 has never been easier. Often, entrepreneurs get too absorbed by sales and forget about the relationships that they must build with their consumer bases. Don’t fall into that trap! Test out these strategies and you will start to see better results, and more sales. If you want broader tips for your overall digital marketing strategy, check out this guide with 3 steps to success for 2021!
Questions about email marketing to discuss on Ohlelo:
- What are other ways to engage an audience through email marketing?
- What types of stories work best in email marketing?
- Should emails for marketing purposes be more sales or consumer relationship based?
See the Brand Creators YouTube channel for more information about a range of marketing topics. Check out our Digital Marketing homepage for more great tips and discussions about the key trends in digital marketing!