Do you have a clear digital marketing strategy for 2021? 2020 has been tough, unexpected and unlike any other. Businesses are uncertain of what’s coming next and are struggling to find the right strategy to face the future in the right way. In the last 6 months, we’ve experienced a huge amount of innovation and change. People adapted their lifestyle thanks to the latest technologies, studying and working remotely with shared clouds and virtual meetings. At the same time, businesses adapted to the new trends, and some of them even increased their market share by digitalising their traditional model.
Because where there’s change, there’s opportunity. And 2021 is full of opportunities.
We drafted 3 simple steps that will help you create the best digital marketing strategy for your business. Check them out.
1. Strategic communication
Adapt your communication to the moment and modulate the message to today’s new needs. For instance, many brands are now offering virtual try-ons, virtual mirrors, real-time chatbot, and so on. They are addressing customers’ needs in a new and agile way in order to satisfy them as quickly and professionally as possible. Define your target audience and carefully analyze their needs and wants, and then you will be able to draft the right message to deliver on the right place at the right time. With this, email marketing will still be a key component of your strategy, so check out our guide to effective email marketing.
2. Digital presence
Right now, it is crucial to adapt your activities everyday as the digital world is more and more agile. For instance, again, companies are investing in AR, e-commerce, customer care, interactive content and cross-communication technologies, and they are accelerating their digital transformation. They provide useful information, give assistance and gain data all at the same time.
Social media are the first place to consider being present in. Why? Because people have more spare time, they are connected online 24/7 and search for information not only to address their needs but also to improve themselves.
3. Digital data analytics
Today, everything happens online. Reservations, activities, meetings, spreadsheets, clouds, classes, transactions. And all these activities generate meaningful data. If you are able to leverage these insights, you can be many steps further and be prepared to lead in a different way for the future. Define what impact you want to make and select smart KPIs to achieve, and you will be successful in the long-term.
Because data don’t lie.
How can you collect meaningful data though?
Start by mapping your customer journey, then you will be able to see what’s going on in their path to purchase: what’s preventing them from buying? What motivates them to buy? Where are the holes? And the opportunities?
These are the 3 staples to base your 2021 digital marketing strategy on. Do you want to bulletproof your company? Trust the process and be ready to create the strategy that will make you successful in the long run!
Questions for discussion about digital marketing strategy on Ohlelo:
- In your opinion, what’s the main role of digital marketing? Do you think it changed during the last 6 months?
- Can a company survive without a digital presence, right now?
- From a professional point of view, what was the biggest change that made an impact to your lifestyle, during the last 6 months?
- Do you believe in these 3 steps? Why/why not?
Check out our Digital Marketing homepage for more great articles on how to improve your business’s performance in the digital sphere!
Thygesen, A. (2020). Rethink ready: How to prepare your business for what’s next. Retrieved from https://www.thinkwithgoogle.com/future-of-marketing/emerging-technology/digital-transformation-strategy/