• My Profile
  • Member Login
Ohlelo
  • News
    • National News
    • More news
  • Sports
    • Sports News
    • More sports
  • Issues
    • Education
      • UVA
    • Environment
      • Climate change
    • Gender and Sexuality
    • More issues
    • Race and Ethnicity
      • Racial justice
    • Women’s Issues
  • Health
    • Covid-19
    • More health
    • Self Care
  • Interests
    • Blogging
    • Business
      • Digital marketing
      • Entrepreneurship
    • More interests
    • Motivational Speaking
    • Nature
    • Technology
  • Entertainment
    • Humor
    • More entertainment
    • Podcasts
  • Lifestyle
    • Food and Drink
      • Baking
      • Cooking
    • More lifestyle
    • Shopping
    • Social Media
    • Travel
No Result
View All Result
  • News
    • National News
    • More news
  • Sports
    • Sports News
    • More sports
  • Issues
    • Education
      • UVA
    • Environment
      • Climate change
    • Gender and Sexuality
    • More issues
    • Race and Ethnicity
      • Racial justice
    • Women’s Issues
  • Health
    • Covid-19
    • More health
    • Self Care
  • Interests
    • Blogging
    • Business
      • Digital marketing
      • Entrepreneurship
    • More interests
    • Motivational Speaking
    • Nature
    • Technology
  • Entertainment
    • Humor
    • More entertainment
    • Podcasts
  • Lifestyle
    • Food and Drink
      • Baking
      • Cooking
    • More lifestyle
    • Shopping
    • Social Media
    • Travel
No Result
View All Result
Ohlelo
No Result
View All Result
Home Interests Business Marketing Digital marketing

Digital marketing strategy: 3 steps to succeed in 2021  4.8/5 (3)

Follow these 3 simple steps and create your 2021 digital marketing strategy. Be prepared to embrace digital transformation and succeed in the challenges of tomorrow.

by Clara Perina
12/18/2020
in Other
0
Follow these 3 simple steps and create your 2021 digital marketing strategy. Be prepared to embrace digital transformation and succeed in the challenges of tomorrow.
32
VIEWS
Share on FacebookShare on Twitter

Do you have a clear digital marketing strategy for 2021? 2020 has been tough, unexpected and unlike any other. Businesses are uncertain of what’s coming next and are struggling to find the right strategy to face the future in the right way. In the last 6 months, we’ve experienced a huge amount of innovation and change. People adapted their lifestyle thanks to the latest technologies, studying and working remotely with shared clouds and virtual meetings. At the same time, businesses adapted to the new trends, and some of them even increased their market share by digitalising their traditional model.

Because where there’s change, there’s opportunity. And 2021 is full of opportunities.

We drafted 3 simple steps that will help you create the best digital marketing strategy for your business. Check them out.

1. Strategic communication

Adapt your communication to the moment and modulate the message to today’s new needs. For instance, many brands are now offering virtual try-ons, virtual mirrors, real-time chatbot, and so on. They are addressing customers’ needs in a new and agile way in order to satisfy them as quickly and professionally as possible. Define your target audience and carefully analyze their needs and wants, and then you will be able to draft the right message to deliver on the right place at the right time. With this, email marketing will still be a key component of your strategy, so check out our guide to effective email marketing.

2. Digital presence

Right now, it is crucial to adapt your activities everyday as the digital world is more and more agile. For instance, again, companies are investing in AR, e-commerce, customer care, interactive content and cross-communication technologies, and they are accelerating their digital transformation. They provide useful information, give assistance and gain data all at the same time.

Social media are the first place to consider being present in. Why? Because people have more spare time, they are connected online 24/7 and search for information not only to address their needs but also to improve themselves. 

3. Digital data analytics

Today, everything happens online. Reservations, activities, meetings, spreadsheets, clouds, classes, transactions. And all these activities generate meaningful data. If you are able to leverage these insights, you can be many steps further and be prepared to lead in a different way for the future. Define what impact you want to make and select smart KPIs to achieve, and you will be successful in the long-term. 

Because data don’t lie.

How can you collect meaningful data though?

Start by mapping your customer journey, then you will be able to see what’s going on in their path to purchase: what’s preventing them from buying? What motivates them to buy? Where are the holes? And the opportunities? 

These are the 3 staples to base your 2021 digital marketing strategy on. Do you want to bulletproof your company? Trust the process and be ready to create the strategy that will make you successful in the long run! 

Questions for discussion about digital marketing strategy on Ohlelo:

  • In your opinion, what’s the main role of digital marketing? Do you think it changed during the last 6 months?
  • Can a company survive without a digital presence, right now?
  • From a professional point of view, what was the biggest change that made an impact to your lifestyle, during the last 6 months?
  • Do you believe in these 3 steps? Why/why not?
Start a discussion about digital marketing strategy on Ohlelo!

Check out our Digital Marketing homepage for more great articles on how to improve your business’s performance in the digital sphere!

References:

Thygesen, A. (2020). Rethink ready: How to prepare your business for what’s next. Retrieved from https://www.thinkwithgoogle.com/future-of-marketing/emerging-technology/digital-transformation-strategy/

Please rate this content (1 star low -> 5 stars high):

Source: Rethink ready: How to prepare your business for what’s next.
Via: Thygesen, A.
Tags: adcampaignsanalyticsdatadigital marketingstrategy
Previous Post

NBC News NOW: Covid Report

Next Post

Film production at UVA: check out LabShorts

Next Post

Film production at UVA: check out LabShorts

Please login to join discussion
  • Trending
  • Comments
  • Latest
Blogging: how to share what you know online, create a blog people want to read and get people reading it (in under 10 min) WITHOUT any tech skills required!

Start blogging in 10 minutes, WITHOUT any tech skills!

01/12/2021
 5/5 (2)
Do you want to share your views online but don’t know where to start? Try Ohlelo, the easy way to start blogging quickly with no tech skills required!

Over 50? Start a blog in 10 min (even with no tech skills!)

01/04/2021
 5/5 (3)

How has covid changed the future of digital marketing technology?

02/10/2021
 5/5 (1)

How did your marketing strategies respond to COVID-19 and how do you see that changing post-pandemic?

02/09/2021
No ratings!

NBC News Now: NASA Rover Trip to Mars

02/24/2021
No ratings!

New covid restrictions as cases spike at UVa

02/24/2021
No ratings!

Congress moves ahead with Trump impeachment

02/24/2021
No ratings!

In your opinion, who will secure a place in the top 4 in the Premier league and why?

02/24/2021
No ratings!

Top posts and pages

  • Discuss your passions
    Discuss your passions
  • The best dentists in Albemarle County
    The best dentists in Albemarle County
  • Posts
    Posts
  • Review of the Travis Scott Burger
    Review of the Travis Scott Burger
  • Halloween Dessert Recipes you NEED to Bake this Fall
    Halloween Dessert Recipes you NEED to Bake this Fall
  • Privacy Policy
    Privacy Policy
  • Elephant tourism in Thailand: all you need to know
    Elephant tourism in Thailand: all you need to know
  • Fabrizio Romano on how Coronavirus has Impacted the World of Soccer Transfers
    Fabrizio Romano on how Coronavirus has Impacted the World of Soccer Transfers
  • Get perfect cupcakes with a few easy tips!
    Get perfect cupcakes with a few easy tips!

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • About us
  • Cookies Policy
  • Privacy Policy
  • Terms and Conditions

© 2020 Ohlelo is a trademark of Conflux Media, Inc.

No Result
View All Result
  • News
    • National News
    • More news
  • Sports
    • Sports News
    • More sports
  • Issues
    • Education
    • Environment
      • Climate change
    • Gender and Sexuality
    • More issues
    • Race and Ethnicity
      • Racial justice
    • Women’s Issues
  • Health
    • Covid-19
    • More health
    • Self Care
  • Interests
    • Blogging
    • Business
      • Digital marketing
      • Entrepreneurship
    • More interests
    • Motivational Speaking
    • Nature
    • Technology
  • Entertainment
    • Humor
    • More entertainment
    • Podcasts
  • Lifestyle
    • Food and Drink
      • Cooking
      • Baking
    • More lifestyle
    • Shopping
    • Social Media
    • Travel
  • Add a post now
  • My profile
  • Member login

© 2020 Ohlelo is a trademark of Conflux Media, Inc.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist