Blogging is such a great way to add your views to the global debate. And for those who have tried, it’s a no-brainer that getting traffic requires more than just writing and hitting publish! But how much effort does promotion and blog sharing really take to get your blog to the next level?
If you want your blog to be posted in more than a few places, without being penalized by Google – read on!
This will work if you have any of these types of blogs – pretty much all types!:
- Looking to start a new blog (see our tips on the easy way to start blogging)
- Hobby or informal blog
- Serious long-form blog for personal purposes
- An income generating blog
- A professional blog
The good news about sharing your blog
So the good news is that we are here to give you all of the easy ways to do this! We outline the strategy behind promoting your blog and all of the key steps you need to take. And even better, there isn’t any bad news – you just need to stay focused and have a bit of patience. You will end up spending less time promoting your blog than writing it, and get much better results!
What bloggers want
Every blogger has a purpose or passion they pursue through their blog. Out of interest or for income, personal or professional, to generate fame or authority. One thing unites all bloggers of course, and that is having their views heard, or more aptly, read. As such, this guide will help you move to the next level to generate more traffic and achieve your goals!
(And we at Ohlelo salute all types of bloggers!)
The best approach to blog sharing – a 3-part strategy
We’ve assessed numerous ways to promote blogs, and we always come back to the same core tricks. But we won’t just give you a long laundry list, which can be daunting. There are 3 key themes that you need to focus on to achieve your goals:
- Reach: increase yours by sharing your blog widely
- Niche: drive direct traffic by finding the places where your audiences congregate
- SEO: gain organic traffic through “offsite” SEO
Pursuing these 3 things steadily will drive the most possible traffic to your content, enabling you to achieve your goals!
Reach: sharing your blog widely
Most bloggers already do the basics for this – sharing their blogs on every social media platform they can find. Keep doing that (we’ll come back to it later), and consider widening your net to the following places. Doing regular blog sharing in these places will broaden your reach significantly!
Specialized social media platforms
There are many out there, but you need a presence on some of the core ones. If your blog is relevant for business or businesspeople (so pretty much everything), Linkedin is extremely beneficial. Pinterest can also be useful, depending on your niche and how active it is there. There are many others, so cast your net widely, and we’ll touch upon some additional ones a bit later.
Publishing platforms where you can share your blog
There are a number of self-publishing platforms out there, many with built-in audiences hungry to read new content. You don’t want to duplicate your content, but there are ways to share your blog with them and still extend your reach!
We recommend creating teasers based off your existing articles that include a link to the main article. Google’s search algorithms can penalize for duplicate content, so it is critical to avoid duplication (no copy and paste here!). Following the tips in this guide will ensure you stay on the right side of this. However, if you want to look for advanced ways of creating duplicate content, canonical links are the way to do that. You can read more about them here.
While copy and paste is out, teasers actually don’t take much time. They are still based directly on what you’ve already written, and avoid you being penalized for duplicate content. Teasers do need to include a good amount of “hook” to get viewers to click through, of course.
There are many publishing platforms out there, and the ones we recommend are: Medium, Tumblr, BlogEngage, and Ohlelo.
Medium has grown to become a large presence, and offers anyone the ability to publish on its platform. It is possible to import your blog incorporating a canonical link, which avoids duplication. However, we recommend that posting teasers on Medium is a better way of going. This generates exposure (and backlinks), while reserving your blog’s main content.
Tumblr offers a cross between a blogging and social media platform. You can create your blog and share it socially with other members of the platform and beyond. They have about 500 million blogs already, so you can see the immense popularity. If your blog appeals to their core 18-29 demographic, you should consider publishing in full. If not, it’s still a great way to increase exposure via the teaser approach.
BlogEngage and Ohlelo
We love to trumpet ourselves, so we will share more about the benefits of Ohlelo later! But taking a neutral view, both of these platforms are great tools for increasing your blog’s reach. These two are platforms for blog sharing that have audiences which are looking for great writing about specific topics. Post your work, and you will immediately gain reach and increased traffic. BlogEngage has been around for a while, and Ohlelo is new and incorporates some shiny features including the ability to video chat with your blog followers!
There are other platforms out there, of course, beyond these. Flipboard is another one to consider, as you can create a Flipboard “magazine” about your niche, including your blog posts as well as others. There are also more niche platforms including Slideshare (requiring you to convert to a slide presentation).
For all of these platforms, you will want to consider your posting strategy. If you find a niche that is highly relevant to your blog, we recommend that you post in full to capture the benefits of those audiences. (At Ohlelo we have 3,500 topics and growing, and you can actually create your own niche if we don’t have yours yet!)
Niche: finding the core of your audience(s) via blog sharing
That created a nice little segue, didn’t it? You have a niche or niches for your blog, and you surely want to go beyond generating just broad reach. Wouldn’t it be amazing to be able to put your work in front of your dream readers directly? That’s what this part of the strategy is all about.
Depending on how developed your blog is, you will have spent time – from hours to months – working on promotion. While social media can be a great way to tap into seams of interest, it takes time and sustained effort to make it really fly. It is certainly worth sustaining that effort, as it will pay off in the long run! But to move your blog forward immediately, we will now outline some key tips on new ways to target your niche.
A core part of the approach is to search for relevant online communities. These are places where your audiences are already congregating, and all you have to do is tap into them!
Online discussion groups
You’re probably aware of a number of online groups who focus on your particular topic. You may also be aware that there are probably hundreds of them that you simply haven’t found yet! Reaching out to these groups can have a huge impact on the success of your blog.
However, please remember that this section is about targeting your niche, rather than broadcasting widely to increase your reach! These online groups have some of your dream customers in them, sitting right there within reach.
So the most important thing to keep in mind is that when doing blog sharing, you want to add value to those groups. At no time do you want to do anything that could be viewed as spam! Join the group, read all of the recent material, and get plugged into the conversation. Start contributing without immediately sharing links to your blog. Once you’ve established yourself, the other group members will welcome hearing your blog’s viewpoints!
The biggest groups for your blog
The biggest of these are Facebook, Reddit, and Quora questions. Everyone knows there are Facebook groups for nearly everything, and they are great sources of traffic. If you’ve written something that’s relevant, ask to join the group and eventually share it in a helpful way. Reddit has even more highly-specific niche subreddit threads, though they tend to be resistant to promotions, so tread extra carefully. Quora is another great platform, and if you add value with thoughtful answers to the questions there, it is an excellent way to reach niche blog audiences.
Niche groups in your niche
Then come all of the rest of the online forums that fit your particular topic(s). You will want to spend a good chunk of time researching them, depending on what your ambition level is! Use your judgement on which ones will be most fruitful. Here are a few criteria to consider for this, and you will also quickly learn to judge by experience:
- Is this group highly relevant to my blog’s topic?
- How large is the group?
- Are they receptive to constructive engagement, including helpful blog promotion?
These factors will lead you to invest the right amount of time on each, to help target your niche! For the ones that score highly against them, you should spend significant time on them.
Blog sharing niches that are simply ripe for the picking
We’ve already mentioned a few platforms that have pre-built niches for you to tap into. Using Ohlelo and BlogEngage will allow you to build a following much more quickly than simply posting on your own site. Their niches have relevant audiences who are hungry for more great information about your topic. Blog sharing there is a no-brainer, and will bring greater engagement with your work. For instance, leveraging the advanced features of Ohlelo allows you to engage on a whole new level with your followers. Video discussions connect you directly with them, driving up loyalty and providing tons of material for future posts!
Undertaking these steps will increase your blog’s penetration in your niche and significantly grow your traffic and influence.
SEO: grow your blog’s traffic through offsite actions
This guide is designed with key tips for non-technical folks, and here you may think we will cover more technical matters. But we have a small secret, so read on and you will discover that offsite SEO isn’t such a mystery!
This guide focuses on blog sharing, in other words things to do after you’ve already created your content. (There are many SEO tricks for the content itself, and for some key tips on that, check out our comprehensive blogging guide.) Google and other search engines take into account the links and sources of traffic to your blog in search rankings. That means to get free organic traffic from search, you need backlinks!
What are backlinks and how do you build them?
Backlinks are simply places on the web that link directly to your blog posts. The links themselves and the traffic flowing from them help improve your search ranking, driving more organic traffic. It’s a positively-reinforcing cycle!
The secret is that everything we’ve recommended in this guide so far – all the platforms – help you do that. In fact, through the above steps in the reach and niche steps, you already have the tools to build a significant number of links back to your blog!
From social media to niche blogging spaces, every time you share your blog with a link, you create this effect. Put a real focus on it in a helpful way, and it will drive up your traffic. This will take you a long way along the journey to achieve your own particular blogging goals!
Set up a system to generate links to your blog and stick to it
At Ohlelo we’ve found that the best way for bloggers to capitalize on blog sharing is to set up a systematic approach. Everyone has a different way to organize this, from a simple paper checklist to a complex Trello board.
Any method can work if you are bought-into it and can keep yourself diligently focused. The best way is to go for it and see the positive results, which may take a bit of time but will be well worth it! That will keep you coming back every time.
Blog sharing: bringing it all together
We’ve shared our 3-part strategy on the best ways to promote and share your blog. We know that following these steps regularly and systematically will majorly improve your results!
So remember, share your blog widely to increase its reach, target those niche audiences that are hungry for your content, and build your backlinks and traffic as you go! Here are the key things to do:
- Keep up your reach by sharing your blog regularly on all of the core social media platforms – Facebook, Instagram, Twitter
- If you’re not on some of the other platforms, start posting relevant content on Linkedin, Pinterest, and others to broaden your reach further
- Re-publish your blog using a teaser version to Medium and Tumblr
- Share to key groups relevant to your niche on Facebook, Reddit, and Quora
- Then, focus right on your niche to reach your dream customers:
- Find the relevant niches on Ohlelo and BlogEngage and post to them
- Search for smaller online groups, and prioritize how many to go for
- You’ve then used all 12+ platforms we’ve mentioned in this guide to create backlinks to your blog, driving up your SEO and organic search traffic!
Because you will be sharing content via teasers and links, you won’t be duplicating content, which means not only that Google will not penalize you – it will actually boost your SEO and drive up organic traffic!
We know if you follow these blog sharing steps religiously that you will succeed in achieving your blogging goals. We hope this guide has given you great value, because at Ohlelo we are laser-focused on helping bloggers succeed. You can see all of our blogging guides on our blogging homepage. And we invite you to learn more about the amazing benefits of blogging on Ohlelo and our mission to create great conversations about your passions!